One of my favorite simple things is pretty packaging. Consequently, even if I don’t love an item, I might buy it anyway if it looks particularly nice (yes, I’m a marketing professional’s dream.)
And that is why I completely love Laduree (see: here and here for further proof). I’ve recently realized that the reason I was drawn there and not any other macaroon shop in Paris (of which there are plenty) is that Laduree is simply prettier than any other place. Each box is ornate and lovely, and they have the most wonderful color palette (pale greens, pretty violets, and perfect pinks.)
Recently, a Laduree store opened in New York. I’m psyched that the loveliness has now made its way to the US. My sister brought a box of macarons home with her for Thanksgiving and it made my day. Definitely one of the little things that makes me happy.